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Monday, April 29, 2013

Laughing stocks of world


The prime minister of India says that the world is laughing at us; yes indeed they are laughing Mr. Prime Minster. Good we came to know that you can at least hear. Not able to hear the words from your own country but at least from someone outside. That should not be a surprise since you have been hearing someone so long from Rome. But then did you hear what the time magazine had to say about your achievements, or how did they rate your tenure in one word as “Underachiever” (ohh yes your men shouted this as an internal affair of this country, only if this was a visa call for Mr Modi they would have thought otherwise). Only if you could have heard what the common man of this country is saying I would have posed you some questions? For e.g. did the world had a right to laugh at us when we could not even conduct a proper common wealth games when countries around us can host successful Olympics? Or do we have the liberty to laugh when A Raja mislead our innocent PM to loot the country of 1.86 lakh crores and Kapil Sibal ji had a zero loss theory to suggest to the mango people of this country? Do you laugh when our growth rates halts to near zero and budget deficit reaches unmanageable heights with the economist Prime Minister running the country? Did you managed to laugh when you were caught red handed checking the English grammar of CBI’s report with your law minister? Did you laughed the night when the lokpal bill was conspired to be dropped at parliament in midnight and the country was fooled? My sense of humor is quite crude and unfortunately I felt like crying when I recall these things?

And now our external affairs minister whom we saw on TV roaring like a lion and threatening a person asking details of his NGO talking the language of meek and his sound so weak? Where do the bravo and the macho men of congress leave their masculinity when they deal with china? From people on top of their voice to all of a sudden I see men in their feminine side advertising a face cream which will clear the intrusion on the face of mother India, I am sure you must had a good laugh on this and if not then laugh out soon because this time the Chinese will have the last laugh. It’s funny to know that we need an army on which we spend 100’s of billion every year when what we could have achieved was just a face cream? Funny isn’t it if yes then laugh out loud? And please do not call everyone who wants a strong action against the Chinese  a war monger because I understood it right when I read it the first time in my life “only the society that remains ready for war can stay in peace” hope you being much more learned than me read this somewhere. And yes if indeed the borders are so confusing then let’s put a tent 19 kms inside their territory of disputed side and let us hear if we get some face cream massage or bullets in return.

The opposition and whole country has given you full support in this hour of national need to do whatever steps you will take but wait for a minute we have not supported you for not doing NOTHING. Our support is for actions you take and not the usually helpless face of yours that we get to see all over. And please and I say it again please this time don’t come back and tell us that someone from defense ministry or someone from some other ministry again mislead you to lose land to china even without them being firing a bullet.

Our congress spokespersons ( renuka chaudhary’s , manish tiwari’s , sanjay nirupam)  can throw mud and can cast doubt at anyone's nationality when they are in a TV debate on any scandals but against the Chinese they are shhhhhhhhhh silent .Where are the digvijay singhs and raj thakery's when the country is intruded .These guys can shout only at common people and put a RSS hand in everything  but when it comes for a national cause they choose to remain silent and underground and neither does our compromised media go and put them a question in these situations.

Our soldiers head were beheaded and your minister held a biryani party for the offending nation PM and then an innocent is hammered in the jail and there is hardly anything you can do , can’t even host a biryani party this time as the Pak PM is not around here , maybe we can do it sometime later.

The list of comedy goes long in your tenure and there are numerous episodes I forgot to mention which we will definitely recall when we go to vote in 2013-2014 but hope you had a good laugh on all of them till then. My advice : Stop worrying about the world  and take some actions so that the world can have less humor on our expense , that’s not the destiny that we are destined to we have a far greater future than what your nervous nerves can think of.

Wednesday, April 24, 2013

देश की बदलें राह


देश ने नई राह पकड़ी है  लाचारी और दुर्दशा में भारत माँ जकड़ी है  
पहेले हमसे रोटी छीनी , फ़िर जीवन का सुख और चैन 
बहेनो की इज्ज़त लुटी और नवजातों पे हुआ आघात  
दुश्मन देशों ने डेरा है डाला और आतंकियों ने छोड़े गोले  
हर तरफ जलजला ही जलजला है पर मनमोहन मुहँ मे दही जमाए खड़ा है  
विदशी महिला बोले हाँ तो हाँ बोले ना तो ना  
क़िस मिट्टी का ये बंदा बना है ????

द्रौपदी के समान भारत माँ ध्रितराष्ट्र के सामने खड़ी है  
पर सरकार मदद कैसे करे वो secular और communal के द्वंद में पड़ी है  
जनतंत्र के हर स्तम्भ को हिला डाला है  
JPC ,CVC या CBI सबको सरकार का पालतु बना डाला है  
 

घोटालों में डूबा ये देश और नाम रखा है इंदिरा प्रदेश 
अर्थशास्त्री ने जुगत लड़ाई , देश की इसने band बजाई । 
हर बात मे मासुम है ये , ना बोले है ना सुने है ये । 
देश को मूर्ख बना डाला है और अब तीसरी पारी में फ़िर से आने का इसका ख़याला हैं । 
 

बदलाव के नाम पे ये राजकुमार लाए हैं  
पहेले पर दादा , दादी , पापा , मम्मी और अब मुन्ना ने हमको चुग्गा डाला है  
फिर से लाओ , फिर से लाओ , सौ ढेड सौ साल और खिलाओ  
इतना लूटो की अंग्रेज़ भी शर्म शार हो जाएँ  
जनता को करो confuse , मीडिया में डालो fake न्यूज़  
कैसे भी कर के आना है , अभी तो इस देश का और band बजाना है  
तब तक लूटेंगे जब तक जनता सोयेगी ..अपने दिये हुए उस एक वोट के लिए दशकों तक रोएगी  
हर पीढ़ी से लेंगे लगान तभी तो हम बनेंगे परिवार महान  
 

क्या कहूँ दोस्तों इस कविता के बारे में , ये वीर रस है या हास्य रस ?
बस यूँ समझ लीजये ये हमारे जीवन की कशमकश है  
कब तक यूँ ही सोते रहेंगे ?
कब तक देश के  इन लुटेरों को वोट देते रहेंगे  
बदलाव लाना है तो लाओ कमल  
रखो अपनी भावना अटल  

 
हिन्दू , मुस्लिम , सिख और इस्याई 
मिलकर रहेंगे हम सब भाई  
अबकि बार ना बहकेंगे , अबकि बार ना बर्गालायेंगे
अबकि बार बस लायेंगे कमल ताकि करे वो जनता के पैगाम को अमल  
जनता का पैगाम है विकास और हम उखाड़ फेकेंगे उसको जो करेगा हमको निराश  

 
अबकि बारी दो कमल को बारी  
ताकि देश की बदले राह , फिर से हो भारत माँ की वाह वाह  
मिल के देश चलाएंगे और अन्धकार मे डूबे इस देश को उम्मीदों की रौशनी से जगमगायेंगे ॥। 

 
जय हिन्द  
सौरभ सिन्हा 

Thursday, March 14, 2013

Role of social media in US election 2012

This was lying somewhere which i wrote long time back ... thought of publishing it finally .. though its an old stuff but still very relevant to what we may see in 2014

Objective of the study:


·         The objective of the study is to access the impact of social media on US elections

·         The analysis does a comparative study between the two important candidates Barack Obama and Mitt Romney and how both of them used social media, their strategies on social media and how involved they were on the social platform.

·         The analysis also tries to give an insight into how this analysis could be seen in Indian context and what kind inputs we can take from the elections held in US


How much candidates posted online daily and how many platforms they covered


 



·         The Obama's campaign has made far more use of direct digital messaging than Romney's. Across platforms, the Obama campaign published 614 posts during the two weeks examined compared with 168 for Romney.

·         The gap was the greatest on Twitter, where the Romney campaign averaged just one tweet per day versus 29 for the Obama

·         Obama also produced about twice as many blog posts on his website as did Romney and more than twice as many YouTube videos.

·         Obama's digital effort stands out first for its scale on various platforms compared with Romney's.

·         The Obama campaign had public accounts on nine separate platforms: Facebook, Google+, Pinterest, Tumblr, YouTube, Flickr, Instagram, Spotify and two accounts on Twitter (@BarackObama and @Obama2012).

·         That is twice that of the Romney campaign, which had public accounts on Facebook, Twitter, YouTube, Flickr and Google+. Romney has since expanded his presence, adding accounts on Tumblr and Spotify.

 

Focus of digital Campaigns




·         One of the biggest changes in the Obama website from 2008 to 2012 was the ability to tailor content and news feeds to one's location.

·         Target specific user group -Visitors to Obama's website are offered opportunities to join 18 different constituency groups, among them African-Americans, women, LGBT, Latinos, veterans/military families or young Americans.

·         If you click to join a group, you then begin to receive content targeted to that constituency. The Romney campaign offered no such groups in June. It has since added a Communities page that by early August featured nine groups.

·         The Obama network had a database of more than 13 million people, themselves connected, by Web paths easy to trace, to family members, friends, coworkers, acquaintances and neighbors. The network noted what all these points of contacts did, what they liked, what TV they watched, what books, papers, and blogs they read. And they created appeals on all those levels

 

Engagement with Citizens and Social Media Response to Digital campaign


·         The Obama campaign's engagement with citizens exceeded that of the Romney campaign. For the most part, however, this was limited to the website, where such engagement was more carefully controlled.

·         Neither campaign created much public dialogue with citizens in their social media channels. Neither campaign engaged heavily in the "social" aspect of the social media-But the Obama campaign filled its news blog with citizen content.

·         Nearly all of the tweets, posts on Facebook and YouTube videos originated with someone inside the campaign or a well-known supporter. Rarely did either candidate reply to, comment on or retweet something from a citizen.

·         Many of the citizen contributions in the Obama blog spoke of how and why they became involved in the campaign or shared personal stories of how a particular policy of President Obama had changed their life.



 


 

Issues debated and response generated on them


·         The economy may have dominated both candidates' digital messaging, but it was not what voters showed the most interest in.

·         On average Obama's messages about the economy generated 361 shares or retweets per post.

·         However Obama’s posts about immigration, by comparison, generated more than four times that reaction; and his posts about women's and veterans' issues generated more than three times.

·         The Obama camp directly engaged with his follower base in aggressively connecting with them during Election Day. On Election Day, Obama had three of the top 10 Twitter trending topics and Romney none, which demonstrates Obama's dominance and helped shape voters perception as well.

·         This was also true of attention to Romney's messaging. His posts on health care and veterans averaged almost twice the response per post of his economic messages.

·         But the biggest single video across all platforms during the time period studied was that of Michelle Obama, Malia and Sasha wishing the President a Happy Father's Day. That video was shared through Facebook 2,265 times in the first 48 hours and viewed 211,663 times



Suggestive Strategy


·         Presence on all digital platforms required and an IT team should constantly evaluate the strengths of each of the platform. For e.g. YouTube could be used to pass some lengthy message whereas twitter could be used for quick messages.

·         While it is an area of debate whether the leaders should get directly involved in replying back to citizen comments definitely user stories could be used to promote the policy stand/benefits on party websites. The content posted should be such that it addresses the common queries and debates going on the social media rather than automated responses.

·         Extensive database of users should be started to be build starting today itself. Users inclined to the party could be evaluated by floating party policy pages or such related content and users who like them or retweet them should be tried to be contacted digitally and encourage them to vote for the party.

·         Social media could be used to encourage young citizens to vote by building pages as “IVoted” etc which will mobilize the people supporting us (when a voter votes they can go and click on IVoted page which will then act as a motivation to others in the circle). Youth follow the trends and an appeal page on social media sites can mobilize this part of voters who generally do not vote.

·         Young people will vote and US elections showed how they could be mobilized.

·         Tailored content should be built to target specific user groups. Such groups should be identified. Another important segment of voters are the undecided voters, database of such voters should be build and the subjects they are interested should be explored.

·         During elections teams should be focusing on understanding which posts are generating huge interests and such issues should be clearly debated and re-posted.

·         Social media reduced the significance of mainstream media as users were getting the updates directly from the social platforms, this could be used effectively by us.

·         The age group that is most active on social media likes to see progressive leaders; an effort should make to build that kind of image for our leaders.

 


References